Projects
Content Strategy
Page content isn’t just copy and random product links—it’s a critical part of the customer journey. I craft content strategies that solve user pain points, embed SEO insights and align with business goals to guide decision-making and drive conversion.
Graphic Design
I create thoughtful, on-brand digital assets—like logos and digital gift cards—that help small businesses show up professionally and connect with their customers. My goal is to design visuals that are both visually appealing and easy to use across digital platforms.
UX Case Studies
These case studies highlight a series of fast-paced, collaborative design sprints where I worked cross-functionally to explore challenges, test ideas, and rapidly prototype user-centered solutions.